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Q. a) Discuss the distinguishing characteristics of services, which make them different from tangible goods. What are the implications of these characteristics in marketing of services?
Answer. Marketing a service-base business is different from marketing a product-base business. There are several major. .....NOT AVAILABLE IN SAMPLE...
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b) What do you understand from Segmentation, Targeting and Positioning (STP) strategies?
Answer. Segmenting a market helps a company target its products / solutions better to its customers. It is a strategic approach .........NOT AVAILABLE IN SAMPLE.....................
Q. How does Marketing Research aid Marketing Managers in decision making. Discuss with suitable examples
Answer. For marketers, research is not only used for the purpose of learning, it is also a critical component needed to make good ............
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b) What is the type of packaging you would adopt in the following cases and why:
(i) Sea Food Exports
(ii) Premium Basmati Rice
(iii) Unisex Perfume
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Q a) Discuss the main objectives of Sales Promotion. Identify some sales promotions methods directed at consumers, which can be used by a soap manufacturer
Sales promotion includes several communication activities that attempt to provide added value or incentives ...........
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b) What is a brand? What distinct advantages do companies get from branding? Illustrate.
A brand is the identity of a specific product, service, or business. A brand can take many forms ....................NOT AVAILABLE IN SAMPLE..................
CONSUMERS buy brands because they believe in them.....