1. a) Explain the concept of Marketing and substantiate the significance in modern
organization in accomplishment of their objectives.
b) What is STP strategy? Discuss the concept of positioning by taking an example of your
choice and the benefits that firms accrue in a competitive environment.
2. a) What do you understand by the term concept of PLC? Discuss taking any two
examples of your choice in the recent part.
b) List out and explain the three additional marketing mix element essentials in marketing
of services. Discus by taking any two services of your choice.
3. a) Discuss the role and importance of physical distribution in accomplishing the marketing
goals of a firm.
b) What are the major pricing strategies available to the marketer? Discuss each of
them in terms of this merits and demerits. What pricing strategy would you support in
the following cases
i) Low priced Tablet Computer
ii) CNG fitted small car
4. a) What makes manager rely on primary data for marketing decision? Substantiate with
suitable examples
b) Discuss the factors that are major determinants of promotion mix in the following
situations.
i) Mid size FMCG Company
ii) Banking services