Competitive Advantage on the Internet
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|No of Pages = 103 (Final Project Report)|
|Package Includes = Synopsis (Project Proposal) and Final Project Report|
|Price = Rs. 3500 only|
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Option 2. Buy the synopsis (project proposal) by paying Rs. 1000 only. Pay Rs. 2700 and get the project report after your university approves the synopsis.
The Internet has become a large market for companies; some of the biggest
companies today have grown by taking advantage of the efficient nature
of low-cost advertising and commerce through the Internet; also known
as e-commerce. It is the fastest way to spread information to a vast amount
of people simultaneously. The Internet has also subsequently revolutionized
shopping—for example; a person can order a product online and receive
it in the mail within a couple of days, or in case of software, download
it directly in some cases. The Internet has also greatly facilitated personalized
marketing, which allows a company to market a product to a specific person
or a specific group of people more so than any other advertising medium.
Examples of personalized marketing include online communities such as Fropper.com, Masti4india, Orkut, and others which thousands of Internet users join to advertise themselves and make friends online. In turn, when they advertise themselves they advertise interests and hobbies, which online marketing companies can use as information as to what those users will purchase online, and advertise their own companies' products to those users.
The success of many companies that have adopted and integrated the Internet into their core activities is impressive. Their growth has reached phenomenal levels in such a short time. How did they do it?
This project seeks to study the experiences of some Internet ‘stars’ by investigating their winning characteristics and strategies. Some examples taken in this project report include: yahoo, google, ebay, amazon, air deccan, makemytrip.com, pvrcinemas.com, microsoft encarta, monster.com, etc
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